Trade enquiries · By invitation

Become a B.R.M Retail Partner.Independent French watchmaking, since 1986.

B.R.M is selectively expanding its retail network worldwide. We work with curated houses that share our values — craftsmanship, motorsport heritage, and a long-term view on collectors.

Apply to become a partner → Discover the framework
1986
Founded · France
1,500
Pieces produced / year
50+
Retail partners worldwide
100%
Designed & assembled in Magny-en-Vexin
Best-sellers

The pieces collectors come for.

Our top-selling references — the watches, winders and accessories that drive conversation in our partner boutiques.

Scroll through 23 best-sellers

After-sales · SAV

Atelier service.
For life.

Every B.R.M piece comes home for service. Our atelier in Magny-en-Vexin handles full movement work, refinishing and restoration — for our retail partners and end clients alike. Spare parts at preferential rates, transparent quotes, average turnaround 6 to 8 weeks.

Press & communication

Editorial support
included.

Press kits, hi-res imagery, embargoed launch communications, and on-site visits at the manufacture for journalists you bring in. We coordinate with your local PR teams so launches and events get the editorial weight they deserve.

Why B.R.M

An independent maison that protects what you sell.

We are not a marketing brand chasing volume. We make watches and watch winders, by hand, in limited numbers — and we build the commercial conditions that protect both your margins and your customers.

1

Limited production

1,500 pieces per year, fully booked across our distribution. Selective allocation per market protects exclusivity and resale value.

2

Protected pricing

Worldwide retail pricing is contractual and harmonised across markets. We protect your investment and the perceived value of every piece on display.

3

Co-op marketing

Joint annual marketing budget (3 % of net wholesale, matched 1:1) for boutique events, press, fairs, digital. Built collaboratively each fiscal year.

4

Atelier-only after-sales

Every piece returns to our atelier in Magny-en-Vexin for service — warranty inspections, regulation, full movement work and refinishing. Spare parts at preferential rates, transparent quotes, fast turnaround.

Maison · Manufacture · 1986 B.R.M Chronographes.Lookbook. — Partners.brm-chronographes.com
Lookbook collections

Notre lookbook, en un PDF.

Le lookbook que nous adressons aux candidats invités à entrer en discussion. Photographies des collections, références phares, finitions, options de personnalisation — l'univers visuel complet de la Maison, dans un document soigné.

PDF · ~17 Mo Bilingue FR / EN Mis à jour 2026
Télécharger le lookbook
Reconnaissances

Distinctions et présence sur les rendez-vous majeurs.

Trois marqueurs publics qui attestent de notre place dans le paysage horloger contemporain.

Label Entreprise du Patrimoine Vivant
Label d'État

Entreprise du Patrimoine Vivant.

Distinction officielle française reconnaissant les manufactures dont le savoir-faire artisanal est jugé d'exception. Une reconnaissance partagée par moins de 1 700 entreprises en France.

Label décerné par l'État
GPHG · Grand Prix d'Horlogerie de Genève
Genève

Sélection au GPHG.

Plusieurs pièces de la Maison sélectionnées par le jury du Grand Prix d'Horlogerie de Genève — la reconnaissance la plus exigeante de la profession à l'échelle mondiale.

Grand Prix d'Horlogerie de Genève
Watches and Wonders
Genève · Avril

Watches & Wonders.

B.R.M Chronographes figure parmi les 65 maisons horlogères invitées au plus grand rendez-vous mondial de l'horlogerie. Une présence réservée aux acteurs reconnus du secteur.

Parmi 65 maisons invitées
The maison

Forty years in Magny-en-Vexin.

Founded by Bernard Richards in 1986, B.R.M Chronographes is one of the few French houses still producing watches and accessories in-house. Our atelier in Magny-en-Vexin (Val-d'Oise) machines, finishes and assembles every piece — from the calibre to the Cylindre watch winders — under one roof.

Our motorsport DNA — rooted in our partnerships with race teams, drift championships and pit-lane chronography — shapes everything we make. The result is a collection that resonates with collectors who want substance, not theatre.

Visit the manufacture →

Partnership formats

Two ways to carry B.R.M.

We adapt the framework to your footprint. Both formats include MSRP enforcement, co-op marketing and full after-sales support.

Local exclusivity

City partner.

Single boutique · 70 km radius exclusivity

  • Standard wholesale margin
  • Initial order from 8 pieces
  • Annual commitment 15 pieces
  • 1-year contract, renewable 3×
  • Co-op marketing budget included
The most comprehensive offer
National exclusivity

Country distributor.

Whole country · digital + physical retail

  • Enhanced wholesale margin
  • Initial order from 15 pieces
  • Annual commitment 30 pieces
  • 2-year contract + launch event
  • Commission on online sales
  • Progressive rebates on outperformance

Detailed financial conditions shared on request, after the qualification call. Major markets (China, India, Germany, UK, Japan, UAE) are calibrated specifically.

Already a partner?

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Stock availability, after-sales tickets, marketing assets and order tracking — all in one place.

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Apply

Tell us about your boutique.

We review every application within 5 working days. The next step is a 30-minute video call to align on positioning, footprint and timeline.

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